Internet Marketing

In general, internet marketing consists of several smaller areas. These areas are search engine optimization (SEO), search engine marketing (SEM), and social media marketing. These terms will be defined in more detail below.

All of our internet marketing packages will start with the same step. We will begin with a comprehensive keyword analysis, which is an internet marketing research process that allows us to focus on the select group of people who make up your target audience. Your target audience consists of anyone who will possibly be viewing your website and potentially becoming a customer, as well as your current clients. This step will be the most important for SEO, SEM, and social media marketing.

Clearly, it is very important not only to get visitors to the site, but also guide them through the different areas to their ultimate end point. Our internet marketing process includes a full website usability report that allows us to review how effectively the site is currently working for you, and what we can do to make it better. This allows not only users but search engines to navigate through your site more efficiently. This will help your website grow and ultimately begin the rise toward the top of the searches.

Once we have our target audience and have decided what geographic area we are targeting, we will provide a full pre build report for your website so you know exactly what you will be part of your package. Before we begin any internet marketing package it is important that we have a clear and defined path. We will follow this path step by step until everything is completed to proper standards. Once all of the steps have been completed on our internet marketing checklist we will review everything with you and make sure the information is laid out properly in a way your visitors can view it with ease. We will take all of the proper steps to submit your website to the major search engines and speed up the indexing process. On average it can take 30-90 days to get fully indexed on Google, but our proven process has shown results as fast as two weeks.

After your internet marketing package has been completed and launched we will monitor it with Google Analytics over the next couple of months. If we see certain areas that did not seem to index as we expected them to, or find additional steps that may need to be taken, we will go back and consult with you on what we can do to further the results. This will all depend on our initial goals when we begin the project.

Internet Marketing Defined

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving your website's placement on major search engines for key phrases related to your site. With a good seo campaign you can significantly increase traffic to your website. SEO specifically refers to increasing your placement in the organic listings of searches. These are the listings that are usually located under the sponsored links and the local listings. The majority of people searching will click on listings in the organic section of the search results. A good internet marketing package will focus heavily on this. Click here to find out more about our search engine optimization (SEO) services.

Search Engine Marketing (SEM)

Search engine marketing (SEM) involves less of the actual on page optimization. It focuses on strategies for things such as blogging, Google Analytics, Google ad words, link building, and increased exposure in other high traffic areas of the internet. There are hundreds of things that can make up a good search engine marketing campaign. It depends on who the target market is and what exactly we are trying to achieve. If you are actively applying search engine marketing, it will tie hand in hand with your search engine optimization efforts and increase the success of the overall internet marketing package. Click here to find out more about our search engine marketing (SEM) services.

Social Media Marketing

Social media marketing is the process of using various social media websites to increase exposure to your website, build powerful social media networks that you can use to communicate with your clients, and increase the efforts of your overall internet marketing campaign. We specifically focus on blogs, Twitter, Facebook, Myspace, Flikr, and Digg. Social media marketing is a great way to build up inbound links to your website. Content that you post to your social media networks is usually indexed on the major search engines very quickly. Click here to find out more about our social media marketing services.